Interactive media
Interactive media is the media that allows active participation by the recipient. In other words interactive media are those media that establish two-way communication.
Any form of interface between the end user/audience and the medium may be considered interactive. Interactive media is not limited to electronic media or digital media. Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printed interactive media. Books with a simple table of contents or index may be considered interactive due to the non-linear control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience is non-interactive sequential reading.
From Wikipidia the free encyclopedia.
Examples of Interactive Media
*World Wide Web or simply the internet.
*Internet forums are those discussions, bulletin boards and etc. that we can find in those web sites that discussed a particular topic.
*Computer games, well I should assume everybody knows this. This is a video game played on personal computers.
*Online games are games played over some form of computer network.
*Video game is a game that involves interaction with a user interface to generate visual feedback on a video device.
*Interactive television describes a number of techniques which allow viewers to interact with television content as they view it.
*Mobile telephony these are also called Cellphones, mobile, and hand phone. It is a short-range, portable electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites.
*E-Mail often abbreviated to e-mail, email, or simply mail, is a store-and-forward method of composing, sending, receiving and storing messages over electronic communication systems
*E-Commerce, commonly known as e-commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
*Short Message Service is a communications protocol allowing the interchange of short text messages between mobile telephone devices.
*electronic literature is a literary genre consisting of works of literature that originate within digital environments.
Interactive Advertising
This refers to the use of interactive media to promote and influence consumers to purchase such products and/or services which they offered. This is done whether online or offline environment. Online environment refers to the use of Internet connection while the offline environment is anything that is not connected to internet for instance the Interactive Television.
Other type of media such as mobile devices with WAP (Wireless Application Protocol) and SMS (Short message service) can be the best thing to use in Interactive Advertising. WAP is an international standard for any applications that uses Wireless communication. It is mainly used in Mobile phones to communicate in the internet even without a Personal Computer. We have mobile phones now that acts like a computer or what we called the PDA (Personal digital assistant).
Interactive advertisement enables the marketer the ability to engage the consumers to interact directly and personal way, to have dialogue which will affect the decisions of the users.
This kind of Advertising technique can highly affect and influence the users or consumers to their decision on buying products and services offered.
Pay Per Click
One of the Online Marketing support services is the Pay Per Click or also known as PPC.
Pay Per Click is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. This is according to Wikipedia.
Google AdSense and Yahoo! Publisher Network provides this kind of advertising. They provide ads that are relevant to the content of the page where they appear, and no search function is involved.
It is categorized into two; the two major categories are “Keyword” or sponsored match and “Content Match”. Keyword or sponsored match displays the listing of a particular site on the search engine itself while content match features ads on publisher sites and in newsletters and emails.
However, there are other types of PPC engines that deals with products and services.
Is Outsourcing really helpful to business?
Outsourcing is the process of transferring some of the functions to a third party. This means that a company is contracted to another company to do some of the functions that are least important. The main reason is for them to concentrate in their core functions and not in the non-core functions of their business. In that way they could increase their sales and manufacturing. Another reason is to lower the cost but increase the production. Lowering firm costs, redirecting or conserving energy directed at the competencies of a particular business, or to make more efficient use of labor, capital, technology and resources.
But somehow, not all company who outsource is satisfied. Some other said that it is not helpful to outsource. Why is it? - It is because the company that provides the services is not meant for the particular function. In order to be successful in outsourcing you have to consider some factors.
In order to manage Outsourcing;
Ø One need to know the capability of the chosen provider
- It is important that you have to know very well the backgrounds of the service provider. Find out if they deliver the services well and on time.
Ø Evaluate the outsourcing company if they really provide quality of work
- In a couple of months try to evaluate or check if you have receive the products and services on time and with quality.
Ø If they doesn’t met your requirement then you have to chose another
- If you have noticed that nothing’s going right with the services and products that they have offered you are free to find another company to fulfill their lacks.
Ø The contract should benefit both the provider and consumer
- In this kind of business both parties should benefit each other.
I hope it does help you.
Things to consider when creating or optimizing websites for SEO.
Keywords must be concise and related to your main topic. Keywords in URL is very important, we must be very careful and have a good choice in creating the keyword that you wish to optimized. For instance, http://www.outsouceit2philippines.com/outsource-company.html. Keywords in Header tags must be used in different words. For example if you need to highlight more that one word you must used different H tags like H1,H2,H3 and so on. Keyword in anchor text is an anchor text used in Search engines as its basis for content relevance. And there’s a lot more to consider I just give those because those are just what I know. But if you consult expert about this or find information in the internet you can fine a lot.
How search engine optimization works?
How search engine optimization works?
Search engines are those websites with an information retrieval system designed to help find information stored on a computer system. For instance the two famous search engines are Google and Yahoo. In order to rank high in those search engines you have to made some strategies and plan what to do. Make it sure that you are updated on the process of how to optimized your site.
Search engine optimization helps a particular website to rank high in those search engines. It is very important to rank high in search engines it’s because the higher the rank the higher possibility that your site will be visited by those potential customers.
Search engines optimization needs an in-depth research into aspects such as site structure and page design (on-site features) as well as link popularity and linking methodology (off-site features). In determining a site’s popularity, sizing up the amount of competition, and deciding which keywords can be best supported with quality content; search engine optimization can guarantee that a site reaches its full potential.
Keywords on title tag must be concise and it should be at most 6 – 7 words. Avoid placing stop words to give an added keyword weight. SERP’s (Search engine results page) usually displays the title tag as the page title.
Computer animation
Yesterday I have discussed to my blog all about animation and the different approach to it. I said that in our modern day now with this new high technology that surrounds us it is now very easy to create an animation using our personal computers. Computer animation is the art of creating moving images via the use of computers.
It is a subfield of computer graphics and animation. Mostly it is created by means of 3D computer graphics, though 2D computer graphics are still widely used for stylistic, low bandwidth, and faster real-time rendering needs. The target of the animation is the computer itself or it is used in web designing, but sometimes the target is another medium, such as film. It is also referred to as CGI (Computer-generated imagery or computer-generated imaging), especially when used in films.
Macromedia flash is one of the software that is used to create animation. I particularly used it to create my animation but it is just my hobby. And sometimes I used it to create my flash presentation during reporting in our class. I choose macromedia flash because it is user friendly and so much fun when you created a cool animation.
Below is an image of the environment of the latest version of flash the macromedia flash CS3.
You can see there in the upper portion of the window the timeline. It is used to lay out the sequence of your movie.
The Tools palette is located at the upper left corner of the screen, which contains tools you can use to create or modify graphics and text. You select a tool by clicking on it. Tool modifiers for the selected tool display below the Tools palette. You use modifiers to set tool options.
The Stage displays in the center of the screen. It is where you create your movie.
If you want to learn more about Macromedia flash CS3 there are lots of tutorials that you can find in the internet. One of them is this site.
Animation
This is an art of creating movie clips or an illusion of movement. It is done when a display of sequence image 2D or 3D artwork or model that makes an optical illusion of motion. The most common method of presenting animation is as a motion picture or video program, although several other forms of presenting animation also exist. This method is used in all our favorite TV shows such as cartoons. Those moving characters that we see is just an image arranged in a sequential manner and making it move by viewing those numerous files of image one by one but it is just faster than we ever imagine in order to see an illusion of the particular object moving. There are devices that was invented during the 1800’s that can produced movement like what I said earlier to view the image as if it was moving. There are a lot of different kinds of animation. One of them is flip book. It is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. Flip books are often illustrated books for children, but may also be geared towards adults and employ a series of photographs rather than drawings. It is the primitive way of doing animation.
However, in this modern day now, we can create animation using our personal computers. For instance we could use the application macromedia flash in any version to create animation. Creating animation in flash is mostly used in websites intro or header. Like in this particular website.
Web designing
Every business in the world needs to be advertised or promote. Many kinds of advertisement or promoting activities are done by those companies to accomplish their goal. The goal is to increase the sales and profit.
One of the best medium of advertising is through World Wide Web. Because a lot of people can now access information worldwide through Internet, it is the best known as advertising media.
Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs). According to Wikipedia.com.
Through the creation of website the company can now be known in the whole world. Apart from that it is not just end to creating a website. It just started there, but the next thing to do is to maintain your website and make it rank high in those search engines. The reason for this is that if the higher the rank is the higher possibility that more visitors can view your site. In order to do that, you have to make some strategies on how to optimize your site and to make it attractive to the visitors.
The best thing to do is to make the design of your website attractive using Macromedia Flash. I must tell you it is not just attractive but it is really cool. You can create animation in just a simple command. But not all command in Flash is simple the more complex your animation the more complex also the code. But there’s a reminder do not make your site over in images because if the user is using a dial-up connection it will load up slower thus making the visitor to cancel viewing your page.

