Interactive Advertising
This refers to the use of interactive media to promote and influence consumers to purchase such products and/or services which they offered. This is done whether online or offline environment. Online environment refers to the use of Internet connection while the offline environment is anything that is not connected to internet for instance the Interactive Television.
Other type of media such as mobile devices with WAP (Wireless Application Protocol) and SMS (Short message service) can be the best thing to use in Interactive Advertising. WAP is an international standard for any applications that uses Wireless communication. It is mainly used in Mobile phones to communicate in the internet even without a Personal Computer. We have mobile phones now that acts like a computer or what we called the PDA (Personal digital assistant).
Interactive advertisement enables the marketer the ability to engage the consumers to interact directly and personal way, to have dialogue which will affect the decisions of the users.
This kind of Advertising technique can highly affect and influence the users or consumers to their decision on buying products and services offered.
